About Flame Tree
Flame Tree Africa Limited is a leader in the East African region in beauty care products. Established in 2009, it has since evolved into a leading corporate with a branch in Rwanda. We aim to provide beauty products of the best quality and affordable prices. Bringing the softest skin and gorgeous hair within reach of the population. Flame Tree products symbolises the promise of quality. In recent years Flame Tree Africa Limited has grown with the introduction of many more products in skin care, hair care as well as nail care.
Established in 2009, Flame Tree launched its first brand of body lotions: Zoe. Zoe Lotions brought variants of glycerine, lanolin and cocoa butter. This quality and fragrances were an instant success and the brand grew to become popular with students and adults alike. Zoe also later introduced Zoe Milk (for dry & normal skin), Zoe Aloe Vera, Zoe Natural Honey, Zoe Olive. Zoe Petroleum Jelly is available in variants for your family and baby. It offers daily skin protection for the whole family. Moisturises - Nourishes – Tones
The Zoe skin care range is enriched with natural oils that easily spread & absorb into the skin to refresh, moisturize and soften the skin… making it petal soft and with a radiant glow! Its exotic fragrances appeals to the senses like the fragrance of petals.
After the success of its Zoe skin care range, Flame Tree ventured into the Hair Care market with its range of Zoe Shampoos, Zoe Braid Sprays, Zoe HairFood and a large range of after care products. Zoe Hair Care range infused with Olive Oil always gives your hair extreme moisture and shine along with imparting all the goodness that Olive Oil brings. Stunning hair styles and sensational looks. Zoe’s Olive range of advanced hair care products. The Zoe range of shampoos, conditioners, hair lotions, pomades, braid sprays and styling gels are specially formulated with essential oils and vitamins to give you healthy hair that is soft, manageable and easy to style.
Flame tree also introduced the Zoe Nail Care range, Formulated with European technology to give you colors with a long lasting gloss that do not fade or chip easily. Zoe nail colors are dermatologically tested and therefore non toxic. Its stable formulation ensures a smooth and uniform application, leaving your nails looking beautiful.
Alana is already a strong market brand enjoying a good market share within its skin category. Alana Glycerine, Cocoa Butter, Lanolin & Milk Lotions are the best solution for dry and chapped skin. Its moisturizing goodness ensures your skin always looks youthful.
Flame Tree launched new variants of haircare cosmetics for its Alana brand in 2015. The addition of shampoos, leave-in sprays, hair gels and haircare creams reflects the growth opportunity in the haircare category. The move is in line with the company’s expansion strategies for strengthening its presence and increasing its market share in hair and skin care across the Eastern African countries it has a presence in.
In 2005 also when the market’s nail care sector was dominated by the imported nail colours. Flame Tree Africa Ltd launched Cerro locally manufactured nail colours. Cerro Nail Polish offers a kaleidoscope of vibrant nail colors where you will always find a shade to express exactly how you feel. Rich true colors in a range of shades and textures. Formulated with European technology to give you colors with a long lasting gloss that do not fade or chip easily. Cerro nail colors are dermatologically tested and therefore non toxic. Its stable formulation ensures a smooth and uniform application, leaving your nails looking beautiful.